Jnior Production

' ' The corset of century XXI is in cabea' ' ' ' The fashion reaffirms the freedom of the man to create the proper skin; not first it, that it is given biological, but second generated by its imagination and fancy and, become real for its ingenuity tcnica' ' (Baitello Jnior) the value Is undeniable that has represented the body in the paper of marker of identities and identitrias representations in the contemporaneidade, notadamente the feminine body that occupies still today a place of prominence in the cultural industry, either of the fashion, cinematographic advertising executive or. The presence of the body always was obsessive in the history of the world occidental person. Not only in the ideological domain, but also in the objective field of the forces, ways and relations of production consumption, while place of registration, social distinctions varied or as production force, substance that is consumed and that it consumes. The thematic ones of the fashion and the body had never been so next as reflection objects. For I castrate (2003) to dress the body is a universal aspect of the experience human being and it does not have registers of cultures that do not have this practical as social rule. This cultural data this associate to the fact of that to cover the body politic in one of the ways for which the same if become social and assume an identity, that is, desirable, respectable, acceptable, at last, adjusted. In this way, the construction of the appearance, starts to depend each time more than the forms and corporal volumes, that is, we are pressured in numerous circumstances concre.